Reacquisition Costs
topic on 1 show · 1 statements across 1 episodes
1 statements about Reacquisition Costs, every show
Srinivasan: Variable-cost business models speed up customer acquisition but increase churn
“The other aspect of it on the flip side of it is going to mean that your customers are in some ways easier to acquire maybe, but also more fickle. Because they're gonna expect to experiment, and maybe your reacquisition costs will be non-trivial”