Protein Chips
topic on 1 show · 1 statements across 1 episodes
1 statements about Protein Chips, every show
Feifer: Rebranding 'chicken chips' to 'protein chips' unlocked a snack company's sales
“It did really well in taste tests. People really liked the product. Nobody was buying it. Because chicken chips sounds disgusting. So after a bunch of kind of consumer insights research, they changed from talking, from calling it chicken chips to protein chips…”