protein chips
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 12, 2023 by Jason Feifer · across every show →
Everything said about protein chips, oldest first
Jan 12, 2023
Feifer: Rebranding 'chicken chips' to 'protein chips' unlocked a snack company's sales
“It did really well in taste tests. People really liked the product. Nobody was buying it. Because chicken chips sounds disgusting. So after a bunch of kind of consumer insights research, they changed from talking, from calling it chicken chips to protein chips…”