Product Led

“Every time I work with, especially sales led companies going from sales out of product led, it always is an issue of like, they just try and slap on the free trial on the intermediate problem. And then they're like, this BLG thing doesn't work. And it's like, …”

“What Separates a great free model from one that's just mediocre and not many people convert at the end of the day is it all comes down to like, what is the outcome of that free product? Does it have one?”

“The free model you choose actually doesn't matter. So if you look at like billion dollar plus product companies, you'll find every company with like, whether it's a free trial, free main model, usage based trial, they're all out there. What does matter though,…”

“There's very few companies, like, I've interviewed hundreds of Productled founders, where I'm like, one out of maybe 300 has a situation where their product does market itself really, really well”

“We made a switch from product led to sales led and that just unlocked so much growth for us. Like when we were product led, our app has a long time to value. So if you actually want to see results from using an AI VDR, you have to put your time in in the begin…”

“Some people use the term product led company or product driven company, but those two, we just don't like because It gives all the wrong message and the rest of the company thinks it's a power grab.”

“And there's a reason why every enterprise company that starts with this kind of product led, you know, bottoms up grow growth eventually hires enterprise sales teams and sells top down.”

“Initially I think most companies are leaning heavier into sales or heavier into product-led. You're usually not doing both at the same time.”

“So if your acquisition strategy is product led, then understanding and being intentional about your early acquisition growth loops, I think is an essential founder's responsibility. Dedicating time there to design those loops into the product. It's key.”

“Product led is a version of bottoms up in the way bottoms up is just going through rebranding of being product led, where you actually putting pressure on product to generate the leads.”

“Going from sales led to product led does not mean you have to abandon sales led. That means you have to hunker down on your sales led and overlay product led on top of it to amplify already existing growth, never to switch.”