product-led

“Product led is a version of bottoms up in the way bottoms up is just going through rebranding of being product led, where you actually putting pressure on product to generate the leads.”

“Going from sales led to product led does not mean you have to abandon sales led. That means you have to hunker down on your sales led and overlay product led on top of it to amplify already existing growth, never to switch.”

“So if your acquisition strategy is product led, then understanding and being intentional about your early acquisition growth loops, I think is an essential founder's responsibility. Dedicating time there to design those loops into the product. It's key.”

“Initially I think most companies are leaning heavier into sales or heavier into product-led. You're usually not doing both at the same time.”

“Some people use the term product led company or product driven company, but those two, we just don't like because It gives all the wrong message and the rest of the company thinks it's a power grab.”