Print Products

topic on 1 show · 1 statements across 1 episodes

Capital Allocators

1 statements about Print Products, every show

Marketers stay frustrated by print's unverifiable, opaque readership
“And there persists in being frustration on the side of marketers with print products because it is such an opaque market when it goes out in the world and you have no idea if it's going to be read.”
Kip McDaniel Dec 9, 2019 ▶ 12:11 Kip McDaniel – How to Get an Allocator's Attention (Capital Allocators, EP.115)

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