Predictive Response Modeling
topic on 1 show · 1 statements across 1 episodes
1 statements about Predictive Response Modeling, every show
Algorithms cannot replace human marketers trying novel creative ideas
“There's something very, ah, helpful about having marketers in the mix there where they say, well, you know what, you know, that, that model will never realize necessarily, well, maybe we should try a funny email, or maybe we should try this type of communicati…”