predictive response modeling

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 3, 2014 by Corey Pearson · across every show →

Everything said about predictive response modeling, oldest first

Mar 3, 2014
Insight
Algorithms cannot replace human marketers trying novel creative ideas
“There's something very, ah, helpful about having marketers in the mix there where they say, well, you know what, you know, that, that model will never realize necessarily, well, maybe we should try a funny email, or maybe we should try this type of communicati…”
Corey Pearson Mar 3, 2014 ▶ 22:21 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)
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