Pre Chasm Market

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a16z Insight

Kupor: Start with high pricing in pre-chasm markets and iterate

“The only way I've been able to establish pricing in a pre-chasm market is, is you start pretty high and then you let the salespeople shake it out.”

Scott Kupor Jan 2, 2019 ▶ 8:20 a16z Podcast | Pricing, Pricing, Pricing

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