Mobile game features should be designed around concentric rings of timescale
“If you think of it, sort of, concentric rings, if that's the thing you're doing every second, then what are you doing every 10 seconds, or minute or week, or month? And then, sort of, like, creating features that accommodate for those different, sort of, time …”
Playdots evaluates new game pitches by requiring a five-year team commitment
“Like big question we're asking with every new sort of pitch that comes now is like, would you, Be excited to work on this for like five years. Cause like you have to sort of think about them now as these sort of projects.”
Two Dots launched with 85 levels and players consumed them unexpectedly fast
“We launched two dots with 85, which is, like, seems like an okay amount, but we had such good, like, such a good sort of organic launch, like,
People telling their friends that we were sort of scrambling to add more levels because people were going through th…”
Developing mobile game Dots took three months and Two Dots took six
“Dots took three months, but it was very simple. Two dots actually took about six months.”
Playdots accidentally blew its $10,000 Facebook marketing budget in one hour
“We had, like, a really small budget, and I think there was actually a mistake, and it all got, like, instantly, like, instantly bought a ton of players. But it was, like, 10,000 dollars, I think.”