Playboy
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Zell bought Playboys for 50 cents and resold them for $3
“In 1953, a guy named Hugh Hefner put out a magazine called Playboy, and I discovered it on the magazine rack, and it was 50 cents, and I bought it. And I read it on the way home on the train, and I mean, it was pictures of naked ladies, but more important, it …”