Perel: Play is the most important mammalian adaptation for practicing uncertainty
“Play is the most important adaptation for uncertainty. It is the way we practice uncertainty is by playing.”
LaCivita: Play is the first native iOS design tool for teams
“So we're the first native iOS design tool for teams to design, prototype, and share directly on their device.”
LaCivita: Mobile design platform Play is currently pre-revenue
“We were pre revenue right now. So going from managing a P and L to just an L has been you know, a mental shift from sort of a CEO perspective”
Dan LaCivita: Play launched with $1M founder capital, mostly from Michael
“We started with our own capital. So we started with a million dollars of capital. Michael put in the lion's share of capital.”
LaCivita: Play raised $3M pre-seed at $15M post-money cap
“The pre-seed round, we raised three million on a fifteen million dollar, you know, post-money valuation cap on the safes.”
LaCivita: First Round Capital led Play's $6.1M seed round
“And then we followed that up with another 6.1 that first round led.”
LaCivita: Play has about 24 months of runway
“Yeah, we're about 24 months right now.”
LaCivita: Play plans to raise Series A by late 2022 or 2023
“So I think, you know, the plan is maybe raise our RA towards the end of this year, early next year, but we've had, you know, we've had a fair amount of interest early this year, and maybe we'll end up doing it earlier.”
Dan LaCivita: Play will implement a three-tier freemium pricing model
“Maybe three tiers will most likely be a freemium product. So there'll be a free tier for starters, a paid individual tier. And then a paid tier for organizations and for teams.”
LaCivita: Pay for Software Rather Than Wasting Expensive Engineering Hours
“I think if you're going to, I mean, look, you need to save every dollar, but also if you're going to save 2000 dollars, but it's going to cost you another 10,000 dollars of manpower, right? Of people power to actually do the work. I'd rather pay the two grand …”
LaCivita: Play has 30,000 waitlist registrations
“So we've got about 30,000 people on the list of people who've registered for full access.”
LaCivita: Play reached 11,000 iOS app installs
“We've got 11,000 app installs already of the product on iOS.”
LaCivita: Play cohorts see 80% to 85% retention at week seven
“So we have cohorts emerging in terms of retained users at five, six, seven weeks that are 80, 85% retained, right?”
LaCivita: Play is a great complement to Figma
“And so I think like play is a great compliment to Figma.”
LaCivita: Play logged 650,000 user actions in the past month
“And so if we look at the past month, there were actually 650,000 events, right? 650,000 individual actions inside of the product.”
LaCivita: Play employs 12 engineers on its 20-person team
“It is 12 engineers.”
LaCivita: Play would need over $50M to consider an acquisition
“I think we may need more than that to get off the highway. I mean, we're, you never say never, you know, right. But I think we're happy building.”
Chapman: Mammals Learn Best Through Play and Seriousness Impedes Learning
“And my experience is the more serious we are, the less we learn. And if you look at all mammals, mammals learn best through play.”