Physical Experience
topic on 1 show · 2 statements across 2 episodes
2 statements about Physical Experience, every show
Lombard: Physical museum visits will always surpass digital experiences
“The physical experience I believe will always be richer than a digital experience because the physical experience can hit all of our senses, and digital can be woven into that.”
Johnson: Brands must excel at one flagship product before physical expansion
“The key when you build a brand is to take a product and idea that, you know, kind of means what the brand's all about and do it so exceptionally well, let the word of mouth carry over, and then it enables you to move at some point into a store or some type of …”