Pharmaceutical Marketing
topic on 1 show · 1 statements across 1 episodes
1 statements about Pharmaceutical Marketing, every show
Futch argues dominant commercial marketing can make mediocre pharmaceutical products successful
“And you can also have a product that's maybe okay, maybe not great, maybe it's not high science, but if you have a marketing company that dominates a certain area, they can do very well with those products. We've seen that in the dermatology area, for example.”