Personal Branding
topic on 4 shows · 6 statements across 4 episodes
We Live to Build 
BigDeal 
the Neon Show 
the Startup Ideas Podcast
6 statements about Personal Branding, every show
Vaden: Personal branding is the digitization of an individual's reputation
“The way that we define it is that personal branding is simply the digitization of your reputation.”
Nickson: Audiences prefer information filtered through individuals over faceless media
“People buy from people, people want their information filtered through people, not these faceless media brands or media giants.”
Cohen: Personal branding is about value to others, not self-promotion
“They think it's about like me, but when in fact, it's really about what is your value to others? How can you benefit others? And it requires an audit, you know, really digging deep into yourself and understanding what is your wow, what is your standout factor?”
Cohen: External Feedback Is as Crucial as Self-Audits in Branding
“Listening to others is as equally important as going internal and doing this self audit and thinking about who am I, you know, what are my superpowers?”
Cohen: Personal branding should be taught in high schools worldwide
“A personal branding is really for life. I advocate that it should be taught in high schools across the world.”