Pernod
company on 1 show · 2 statements across 1 episodes
2 statements about Pernod, every show
Shenoy: Multinationals like Pernod Ricard and Diageo are launching Indian malts
“There's so much more happening in whisky, where there's big money, and there are big multinational, like Pernod, D.I. Joe's all launching their Indian malts now. It's not just Amrut, Paul John, and Radico. It's opened up quite a lot.”
Singh: Liquor brands pay bars 'tie-up money' for cocktail menu priority
“If I'm getting a majority of, say, a tie-up money, it's called a tie-up money, which basically means if I'm working with a Diageo, or a Pernod, or a Bacardi, or even a Radico, I will be then prioritizing their brand over other brands to actually make cocktails…”