Davis: People First uses an algorithm to determine creator offer pricing
“We would give you an offer based on Your audience and engagement rate and the video content that we are asking you to produce. And then you would be free to counter on, on that. But you know, most, most create, we try to get, you know, within, we have like an …”
Davis: Sourcing niche B2B creators is hard because experts resist paid sponsorships
“It wasn't hard to necessarily find the experts, but it was hard to find the experts who wanted to opt in to getting paid to talk about, you know, X, Y, Z. And so that's where it gets really difficult.”
Davis: People First automatically removes creators posting offensive memes
“We're automatically getting rid of any accounts that would have, you know, any racist or sexist or homophobic memes, all that stuff just gets kind of automatically pulled out of the database. Cause we're ingesting like all publicly available information across…”
Davis: 10–15% of brand clients only buy video assets without posting
“A good 10, 15% of the clients who work with us, they don't even want the follower, they don't even want the creator to post, they want the video.”
Davis: People First requires 60-second video for every newsletter essay
“Now for every newsletter we produce, whoever writes the main essay has to do a 62nd explainer video along with it.”
Al-Abdullah: 'People first' advice is wrong; prioritize automation over headcount
“Oftentimes, I got a lot of advice when I was, you know, running seven, absolutely about 7,000,010 million. They're like, it's people first. It's people first. You got to think about people. And what I ended up realizing is like, that's actually bull. It's not …”