OnStrategy
company on 1 show · 13 statements across 1 episodes · said 2 times in 1 episodes since 2022
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2022 2 mentions in 1 episode
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13 statements about OnStrategy, every show
OnStrategy measures customer success by client KPI attainment, not app utilization
“We built our own metrics based on not utilization because we don't really care about app utilization. We care about the fact that our clients are delivering organizational performance. So if they're not hitting their KPIs and their OKRs, We are failing as an o…”
Olson says a 30% price hike pushed OnStrategy's retention past 100%
“We increased our prices about 30%. We shifted to a quarterly pricing model, matched that up with our, like, our job to be done, which is managing a quarterly process and got paid more for that. So that's really working for us, and that's how we got to more tha…”
OnStrategy refuses to sell software without mandatory bundled professional services
“There's no question. We don't ask you if you want services. We don't ask you if you want an add-on. If you want to buy from us, it's software and services. That's how we sell it.”
Olson avoids per-seat pricing because it creates barriers to OKR adoption
“We don't sell per seat, and the reason that we did that is because when we deploy OKRs, the more people that have OKRs, the better off we are. Why would we put a pricing barrier up in front of our customers?”
Shifting to bottom-of-funnel conversion content was OnStrategy's biggest growth unlock
“Producing content's easy. We are producing content, all of us, all of the time. Producing low in the funnel content that converts is something that we shifted to, and that was a big unlock for us.”
Olson says OnStrategy's average annual contract value is $30,000
“Our annual contract value is about 30 K.”
Olson says selling OKRs via outbound is like selling a root canal
“We don't do any outbound because selling strategy and OKRs is like selling a root canal. So we stopped doing that. It doesn't work for us.”
OnStrategy pairs every client with senior strategists instead of support reps
“Every single client is assigned to a senior strategist. They know The work. They know how to deliver strategic plans. They know how to write OKRs. They know how to manage a quarterly performance cycle. We do not have low, lower trained customer service reps.”
OnStrategy generates approximately $200,000 in revenue per full-time employee
“But we're clocking in at about 200, K per FTE, and that's pretty good. That's above average.”
Olson says OnStrategy is fully bootstrapped, debt-free, and pays profit sharing
“We are fully bootstrapped. We have no debt. Nathan. We are working too hard. We have no debt. We are profitable. We pay, pay, pay profit sharing and we're still here.”
OnStrategy achieved 107% net retention via a hybrid software-service model
“Just this year, we changed it even more, and that's how we got the expansion revenue that got us to the 107%.”
Olson intentionally churned $1.5M in zombie revenue to rebuild OnStrategy
“We started all over again, and we churned out all, a 1000000.2, 1.5, In, in zombie revenue over the past, we have a little bit left, and we rebuilt the whole business.”