Online Community
topic on 3 shows · 7 statements across 4 episodes
Startups For the Rest of Us 
Masters of Scale 
the Startup Ideas Podcast
7 statements about Online Community, every show
Isenberg: Lifetime pricing models should never include an open community feed
“I think that There's room for this, which is lifetime, but no community. I think the mistake people make is they open up a feed, and then all of a sudden, someone might poison the well, or there's too much promotion, or, you know, there's so many ways that a c…”
Fake: The term 'social media' was coined purely to sell ad inventory
“The reason that they called it social media is because you can sell media. You can sell column inches. You can sell broadcast hours. You can advertise against it, but it was not social media. That is not what it was. It was an online community, and that meant …”
Hoffman: Founders must shape online community culture from day one
“I believe that every founder of an online community has a responsibility to shape the culture from day one, because the tone you set is the tone you're going to keep. Your first users and the tone of their first interactions will set the norms for the entire c…”
Hoffman: Refusing to moderate content empowers a platform's most extreme users
“If you're not grappling with it, you're living with a false sense of neutrality. You're actually allowing your most extreme users to make the decision for you, because in these cases, a non-decision is also a decision.”
Hoffman: Platforms should cultivate good behavior from day one to drown out toxicity
“If we reframe the question as how do we invigorate good behavior so it drowns out the bad and ugly behavior, then the solution comes into view. First, invigorate the good behavior from day one.”
Walling: Communities offer zero SEO benefit and fail without critical mass
“In addition, a community is going to be private, so there's really no SEO benefit. Maybe you have a landing page or something, but now you're trying to get enough people in there. That you need the community to work. It doesn't work with 10 people. A directory…”
Dorkin: True Community Requires Members Interacting Unguided Amongst Themselves
“Like, a community isn't a community even when you're interacting with your fans. That's not a community either. A community becomes a community, I believe, when you're interacting with your fans and They're interacting amongst themselves. Unguided. You know, t…”