Fake: The term 'social media' was coined purely to sell ad inventory
Caterina Fake · Caterina Fake: Build a more human internet | Masters of Scale · Nov 24, 2023 · at 1:44
Flickr co-founder Caterina Fake differentiates authentic online communities from advertising-driven social media platforms.
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“The reason that they called it social media is because you can sell media. You can sell column inches. You can sell broadcast hours. You can advertise against it, but it was not social media. That is not what it was. It was an online community, and that meant that everybody who was there was not marketing.”
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