Omelet
company on 1 show · 1 statements across 1 episodes · said 7 times in 1 episodes since 2016
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Red Bull is shifting social strategy from entertainment to direct beverage sales
“Traditionally, Red Bull is known for making such incredible action sports content. But a thing that they're trying to work on now is making brand lovers into can lovers. They want to make sure their social is translating into some sales.”