NGL
product on 1 show · 4 statements across 1 episodes · said 20 times in 1 episodes since 2025
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the Startup Ideas Podcast 20
2025 20 mentions in 1 episode
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4 statements about NGL, every show
Isaacson: NGL seeded viral growth paying influencers $50 to $100 per post
“In the case of NGL, we were paying, you know, 50 dollars, a hundred dollars here or there to influencers to just post the link on their story.”
Isaacson: Using community slang in app names and copy builds instant user rapport
“By using slang, by using like, you know, words from a specific community, it can kind of set the vibe and the tone to be more like young and like comfortable and like colloquial and like, we're just friends talking and hanging. And that's why the app is called…”
Isaacson: NGL's North Star metric was link-sharing and reply rates
“With NGL, our Northstar metric was the percentage of users that are sharing the link and sharing a few replies.”