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NGL

4 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Apr 23, 2025 by Hunter Isaacson · said 20 times in 1 episodes since 2025 · across every show →

Mentions by year

brought up most by Hunter Isaacson (12), Greg Isenberg (8)

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Everything said about NGL, oldest first

Apr 23, 2025
Disclosure
Isaacson: NGL seeded viral growth paying influencers $50 to $100 per post
“In the case of NGL, we were paying, you know, 50 dollars, a hundred dollars here or there to influencers to just post the link on their story.”
Hunter Isaacson Apr 23, 2025 ▶ 30:39 His 250M+ App Download Blueprint (Full Strategy)
Apr 23, 2025
Disclosure
Isaacson: NGL's North Star metric was link-sharing and reply rates
“With NGL, our Northstar metric was the percentage of users that are sharing the link and sharing a few replies.”
Hunter Isaacson Apr 23, 2025 ▶ 20:25 His 250M+ App Download Blueprint (Full Strategy)
Apr 23, 2025 positive
Insight
Isaacson: Using community slang in app names and copy builds instant user rapport
“By using slang, by using like, you know, words from a specific community, it can kind of set the vibe and the tone to be more like young and like comfortable and like colloquial and like, we're just friends talking and hanging. And that's why the app is called…”
Hunter Isaacson Apr 23, 2025 ▶ 23:40 His 250M+ App Download Blueprint (Full Strategy)
Apr 23, 2025 positive
Assertion Not checkable as stated
Isaacson: NGL spent under $10,000 marketing to reach 250M downloads
“We spent less than 10,000 dollars marketing the entire product to get the quarter of a billion downloads that we got.”
Hunter Isaacson Apr 23, 2025 ▶ 14:39 His 250M+ App Download Blueprint (Full Strategy)
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