Isaacson: Using community slang in app names and copy builds instant user rapport
Hunter Isaacson · His 250M+ App Download Blueprint (Full Strategy) · Apr 23, 2025 · at 23:40
Mobile app developer Hunter Isaacson explains to Greg Isenberg his strategy for branding consumer apps like NGL and Bags to resonate with users.
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“By using slang, by using like, you know, words from a specific community, it can kind of set the vibe and the tone to be more like young and like comfortable and like colloquial and like, we're just friends talking and hanging. And that's why the app is called what it is. And sometimes I, you know, I, in the past, I would like move some of that, that language into the app, like into like, you know, different pop-ups and different, you know, into the copy to kind of also skew young, stay relevant, make them feel comfortable, right? Like make them feel like they're almost, you know, it's like the app is like that understands them because it understands their language.”
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