Negotiating Chip

topic on 1 show · 1 statements across 1 episodes

20VC

1 statements about Negotiating Chip, every show

20VC Insight
Dave Kellogg: Using customer references as sales negotiating chips is flawed
“I don't love it as a negotiating chip because if I'm doing right by your business and if I'm delivering value and if we have a good relationship, you should do it anyway. And if you're only doing it because of a gun to your head, because you promised you'd do …”
Dave Kellogg Jan 31, 2024 ▶ 47:03 Dave Kellogg: How to Forecast in 2024 & Why CaC Payback is Flawed and CAC Ratio is Better | E1110 · 20VC with Harry Stebbings

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