Nearest Green
person on 2 shows · 10 statements across 4 episodes · said 77 times in 4 episodes since 2021
How I Built This 77 
Masters of Scale
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How I Built This 77
2024 41 mentions in 3 episodes 14 per episode
2021 36 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
10 statements about Nearest Green, every show
Weaver: Viral social media narratives falsely claimed Jack Daniel stole his recipe
“The internet decided almost instantaneously, with the headline in the photo, that Jack Daniel was a slave owner, he hid the recipe, he stole the recipe, he hid the slave. That was not a part of the story. It was not even insinuated, but that is the story that …”
Weaver: Jack Daniel and Nearest Green shared mutual love and respect
“I told her that I thought the Social media had the story wrong. I did not believe that her ancestor was what they were saying he was. I believe that the story between Jack and Nearest was a story of love, honor, and respect.”
Weaver: Uncle Nearest pays full college tuition for Nearest Green's descendants
“Even before we sold the first bottle of Uncle Nearest, we began paying for all the green descendants to go to college. So if you're college age, all you gotta do is get into a college, And then once you get in, you just have to maintain a three-point-oh, and y…”
Weaver: Founders should divide brand narratives into modular, audience-specific stories
“You can write out your entire story, literally every element in it, and then break it into sections. So for instance, when you hear me talking about the story of nearest green and the press all the time, I'm usually talking about a particular section of the st…”
Jack Daniel's biography mentions Nearest Green more than Daniel's own family
“And then every page, it was either Nearest Green or his sons, Eli Green and George Green. I mean, they were very, very prominent in terms of mentions in this book, and they were mentioned more times than Jack's own family.”
Jack Daniel and Nearest Green's descendants grew up as friends
“They all grew up together. They were friends. They ate around the same dinner table.”
Dan Call yielded his still to Nearest Green under church pressure
“And so the reason why nearest green is credited as the first known African-American master distiller is because he fully turned over the steel to nearest. But I think that had everything to do with the fact that his church and his wife were really pushing agai…”
'Jack Daniel's Legacy' mentions Nearest Green's family more than Jack's own
“Jack Daniels Legacy. It was a biography by a local journalist out of Tuscaloosa, Alabama, who goes to Lynchburg, Tennessee, to write the authoritative biography on the most famous whiskey maker in the world. And very early on into the book, It introduces this …”
Weaver: Jack Daniel did not steal Nearest Green's whiskey recipe
“So all around the internet at that time was that they very quickly determined that Jack was the slave owner, that he stole the recipe, hid nearest, and all these other things. Well, I'm reading this biography and going, not a chance, because I believed that it…”