MTP
product on 2 shows · 1 statements across 1 episodes · said 1 times in 1 episodes since 2025
Innovators & Investors 1 
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Innovators & Investors 1
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1 statements about MTP, every show
Ismail: Unilever's five most profitable brands were those adopting transformative purposes
“When we wrote the first book about around 20 15, Paul Pullman, who was CEO of Unilever, asked me to come and talk to his top 200 executives. And after that session, he ordered every brand in Unilever to take on an MTP. And every brand had to be purpose-driven …”