MTP
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement May 25, 2023 by Salim Ismail · across every show →
Everything said about MTP, oldest first
May 25, 2023 positive
Ismail: Unilever's five most profitable brands were those adopting transformative purposes
“When we wrote the first book about around 20 15, Paul Pullman, who was CEO of Unilever, asked me to come and talk to his top 200 executives. And after that session, he ordered every brand in Unilever to take on an MTP. And every brand had to be purpose-driven …”