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MTA

other on 2 shows · 3 statements across 2 episodes

Lenny's Podcast 20VC

3 statements about MTA, every show

20VC Insight
Gupta: Multi-touch attribution is no longer relevant for marketers
“We also use MMM because MTA is, is no longer relevant.”
Mayur Gupta Apr 25, 2025 ▶ 37:29 20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
LENNY'S PODCAST Insight
Hay: Companies should design data tracking systems for multi-touch attribution from day one
“And so in my mind, the best practice that everybody should stand up from day one is to basically design the system for MTA, and then use whatever makes sense as you grow.”
Austin Hay Aug 13, 2023 ▶ 45:36 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
LENNY'S PODCAST Opinion
Hay: Most businesses are not ready for Marketing Mix Modeling
“Most of the time businesses are not ready for MMM. They actually just need MTA, and they need better probabilistic modeling.”
Austin Hay Aug 13, 2023 ▶ 56:32 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

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