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MTA

2 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Aug 13, 2023 by Austin Hay · across every show →

Everything said about MTA, oldest first

Aug 13, 2023 positive
Insight
Hay: Companies should design data tracking systems for multi-touch attribution from day one
“And so in my mind, the best practice that everybody should stand up from day one is to basically design the system for MTA, and then use whatever makes sense as you grow.”
Austin Hay Aug 13, 2023 ▶ 45:36 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
Aug 13, 2023 bearish
Opinion
Hay: Most businesses are not ready for Marketing Mix Modeling
“Most of the time businesses are not ready for MMM. They actually just need MTA, and they need better probabilistic modeling.”
Austin Hay Aug 13, 2023 ▶ 56:32 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
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