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Mobile Location Data

topic on 1 show · 2 statements across 1 episodes

the MAD Podcast

2 statements about Mobile Location Data, every show

MAD Assertion Not checkable as stated
Raw mobile movement and location data is already largely commodified
“Access to data is actually almost commodified already, right? The idea of movement data and location data, those are data sets that exist out there.”
Duncan McCall May 24, 2017 ▶ 20:06 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)
MAD Insight
Mobile location data reflects human behavior across all media channels
“We think about these new types of data now that they're truly omnichannel, right? They're not data about a mobile device. They're data about a consumer that you can apply across social, video, display.”
Duncan McCall May 24, 2017 ▶ 4:00 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

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