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mobile location data

2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement May 24, 2017 by Duncan McCall · across every show →

Everything said about mobile location data, oldest first

May 24, 2017 neutral
Assertion Not checkable as stated
Raw mobile movement and location data is already largely commodified
“Access to data is actually almost commodified already, right? The idea of movement data and location data, those are data sets that exist out there.”
Duncan McCall May 24, 2017 ▶ 20:06 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)
May 24, 2017 positive
Insight
Mobile location data reflects human behavior across all media channels
“We think about these new types of data now that they're truly omnichannel, right? They're not data about a mobile device. They're data about a consumer that you can apply across social, video, display.”
Duncan McCall May 24, 2017 ▶ 4:00 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)
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