Mobile Ad Tech
topic on 1 show · 1 statements across 1 episodes
1 statements about Mobile Ad Tech, every show
Chris Dixon: Early mobile ad tech failed because paid apps dominated monetization
“The mobile ad, the prior mobile ad wave was predicated on the notion that ads would become a dominant monetization model on mobile, which they actually haven't really. It's been more paid. And so that was sort of in some ways a false start, I think.”