mobile ad tech

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 2, 2019 by Chris Dixon · across every show →

Everything said about mobile ad tech, oldest first

Jan 2, 2019 negative
Assertion Supported
Chris Dixon: Early mobile ad tech failed because paid apps dominated monetization
“The mobile ad, the prior mobile ad wave was predicated on the notion that ads would become a dominant monetization model on mobile, which they actually haven't really. It's been more paid. And so that was sort of in some ways a false start, I think.”
Chris Dixon Jan 2, 2019 ▶ 11:42 a16z Podcast | Verizon Plus AOL -- Why? -- The Short Answer is Mobile
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