MMM

topic on 2 shows · 2 statements across 2 episodes

2 statements about MMM, every show

20VC Insight

Gupta: Multi-touch attribution is no longer relevant for marketers

“We also use MMM because MTA is, is no longer relevant.”

Mayur Gupta Apr 25, 2025 ▶ 37:29 20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta

LENNY'S PODCAST Opinion

Hay: Most businesses are not ready for Marketing Mix Modeling

“Most of the time businesses are not ready for MMM. They actually just need MTA, and they need better probabilistic modeling.”

Austin Hay Aug 13, 2023 ▶ 56:32 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

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MMM

2 statements about MMM, every show

Turn any episode into a week of clips.