MMM

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Aug 13, 2023 by Austin Hay · across every show →

Everything said about MMM, oldest first

Aug 13, 2023 bearish
Opinion
Hay: Most businesses are not ready for Marketing Mix Modeling
“Most of the time businesses are not ready for MMM. They actually just need MTA, and they need better probabilistic modeling.”
Austin Hay Aug 13, 2023 ▶ 56:32 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
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