Mission
topic on 2 shows · 2 statements across 2 episodes
2 statements about Mission, every show
Hirshberg: Mission drives trial for high-priced, low-margin products
“If you're trying to build loyalty and with a higher priced, lower gross margin item, then mission is your secret to success. That's your way of getting trial, getting reach, and ultimately getting that holy grail of consumer products, which is word of mouth.”
Daher: Passion for a mission alone will not sustain founders
“If you have a mission you're really, really passionate about, that's great. And that's awesome. But that alone will not get you through the hard times of the company. It's kind of piece one. And then piece two is, I think, you really develop a passion for the …”