Media Relations
topic on 1 show · 3 statements across 1 episodes
3 statements about Media Relations, every show
Markovics: Remote work made media outreach harder as editors ignore saturated inboxes
“And I think post COVID, especially in the media relations space, it's been tough to get back into the swing of how it used to be. And remembering that editors are at home, you know, they're not at their desks. They're getting all sorts of packages from PR firm…”
Markovics: PR agencies cannot promise earned media placement results
“Media relations is earned media. Earned, meaning that you're telling a great story and that by virtue of the story you're telling and its interest to folks, readers or viewers, they want to feature you or talk about you. And so you can't promise results. It's …”
Markovics: Media mentions without narrative strategy won't make a startup take off
“If you're not telling a story and you haven't strategically thought about how to utilize Media relations within your broader marketing mix, and also how to unfold a story for the press over time, then that's not really strategic. It's just a mention, and you'r…”