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Mayonnaise

topic on 1 show · 4 statements across 3 episodes

How I Built This

4 statements about Mayonnaise, every show

HOW I BUILT THIS Insight
Ramadan: Consumers Are Far Less Emotionally Attached to Mayonnaise Than Ketchup
“People were not as emotionally connected to mayonnaise as they were to catch up. Ketchup is associated with all of these, like, childhood memories for people, whereas mayonnaise is, is just not.”
Mark Ramadan Jun 27, 2024 ▶ 3:55 Advice Line with Mark Ramadan of Sir Kensington's
HOW I BUILT THIS Assertion Not checkable as stated
Ramadan: Mayo Outsold Three Years of Ketchup Sales in Six Months
“We were selling more mayonnaise within six months than we were selling after three years of selling ketchup.”
Mark Ramadan Jun 27, 2024 ▶ 2:57 Advice Line with Mark Ramadan of Sir Kensington's
HOW I BUILT THIS Assertion Supported
The US mayonnaise market is $2.5 billion annually, dwarfing ketchup
“Like it has a two and a half billion dollar a year market share in the U.S., and ketchup is far behind at a billion.”
Mark Sisson Mar 11, 2024 ▶ 1:05:46 Primal Kitchen: Mark Sisson
HOW I BUILT THIS Assertion Not checkable as stated
Norton: Mayonnaise quickly grew to 60% of Sir Kensington's sales
“And we did that and launching the mayonnaise transformed our business nearly overnight. Now, 50% of our sales are mayonnaise. Now, 60% of our sales are mayonnaise.”
Scott Norton Oct 23, 2023 ▶ 54:05 Sir Kensington's: Scott Norton and Mark Ramadan

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