Marketing Tech
topic on 2 shows · 2 statements across 2 episodes
the Official SaaStr Podcast 
Top Founders
2 statements about Marketing Tech, every show
ABM Tactics from Three Years Ago No Longer Work
“Technology is so quickly evolving in the marketing tech space that what worked for ABM three years ago doesn't work anymore.”
Buchanan: Marketing is shifting from ad tech to owned media assets
“What is happening, which is an evolution from, you know, the ad tech world and the traditional media agency world to much more marketing tech and own media assets and businesses trying to control the destiny with the customers much more directly.”