marketing tech
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 6, 2018 by Bruce Buchanan · across every show →
Everything said about marketing tech, oldest first
Jun 6, 2018 neutral
Buchanan: Marketing is shifting from ad tech to owned media assets
“What is happening, which is an evolution from, you know, the ad tech world and the traditional media agency world to much more marketing tech and own media assets and businesses trying to control the destiny with the customers much more directly.”