Marketing Strategy
topic on 2 shows · 2 statements across 2 episodes
Founder's Journal 
We Live to Build
2 statements about Marketing Strategy, every show
Marketing adjustments are the easiest controllable fix for a startup
“Adjusting your sales or your marketing strategy is the easiest. Replacing the wrong people isn't easy, but it's within your control. The same thing with where your boat is pointed. A change in strategy or vision is painful, but it's within your control. And fi…”
Halasnik: Relying on sales hires or word of mouth is not marketing
“And I don't believe that hiring a salesperson is a marketing strategy and word of mouth about your company is not a very good marketing strategy. You have to have a variety of channels. From anything from social media to direct mail to email campaigns to SEO, …”