Marketing Platforms
topic on 2 shows · 2 statements across 2 episodes
A Product Market Fit Show 
the MAD Podcast
2 statements about Marketing Platforms, every show
Kuruvilla: 40% of e-commerce traffic originates from external marketing platforms
“We found almost 40% of the overall traffic coming to a commerce site today originate somewhere else, and usually it's some kind of a marketing”
Ribant: Harmonizing marketing data is harder than simply integrating sources
“All of those execution platforms need to be connected together, so the data needs to be extracted and integrated. So there is one challenge around connecting to the data source and actually integrating the data source. But the second challenge, which is a litt…”