Kuruvilla: 40% of e-commerce traffic originates from external marketing platforms
Maju Kuruvi · He ran Prime fulfillment for Amazon—then raised $20M to replace e-commerce with AI. | Maju Kuruvi... · PMF Show · Apr 9, 2026 · at 12:18
Maju Kuruvilla, founder of Spangle, explains the disconnect between customer intent on external ad platforms and static e-commerce storefront landing pages.
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“We found almost 40% of the overall traffic coming to a commerce site today originate somewhere else, and usually it's some kind of a marketing”
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