Kuruvilla: Future e-commerce operates entirely between buyer and seller AI agents
Maju Kuruvi · He ran Prime fulfillment for Amazon—then raised $20M to replace e-commerce with AI. | Maju Kuruvi... · PMF Show · Apr 9, 2026 · at 26:52
Maju Kuruvilla, founder of Spangle and former Amazon Prime fulfillment leader, outlines his vision for agentic e-commerce infrastructure.
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“My larger view is, E-commerce will operate most likely with a seller agent and a buyer agent. A buyer agent is, you know, it could be, I would define maybe Instagram is acting as a buyer agent, right? Like it could be your own personal agent tomorrow. It could be your browser agent, or it could be Amazon working as your buyer agent, but whatever, like there is going to be a agent who is responsible for shopping around and buying.”
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