Mark Read
person on 2 shows · 7 statements across 1 episodes · said 1 times in 1 episodes since 2021
Another Podcast 1 
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Another Podcast 1
2021 1 mention in 1 episode
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7 statements about Mark Read, every show
Mark Read: Personal productivity metrics do not equal true business success
“Personal productivity is not the only measure of business success, right? How many emails you answer in a day or how many Zoom calls you do is not really what business is about. Business is about how you solve client problems and how you help Clients succeed, …”
Mark Read predicts computers could eventually fully automate ad campaign creation
“And then if you think further out in the future, you can see the potential for computers to totally automate the process. You're sitting in a client office and you want to launch a new ad for Dove, you know, reaching this audience over this period of time at t…”
Mark Read: WPP deployed generative AI campaigns for Cadbury and Virgin
“You know, a great example is this work we did in India for Cadbury's, a Mondelez brand, where we took Shah Rukh Khan, you know, probably Bollywood's most famous actor. It enabled hundreds of thousands of small Indian businesses to use him in their commercials …”
Mark Read: Bud Light Was a Turning Point for Corporate Purpose
“And I think, you know, the Bud Light moment was in some ways a turning point that made CMOs and CEOs realize that there was no easy out in this purpose conversation.”
Mark Read: WPP Only Takes Stances Directly Relevant to Business or Staff
“We're asked, as you could imagine, to weigh in on many of the topics facing society every day, and we try to only do so when it's directly relevant to our business or to our people.”
Mark Read: Dropping fossil fuel clients risks free speech criticism
“I also think though that if we were to resign those clients, we might be criticized for, you know, a violation of free speech and not enabling them to talk.”
Read: Free speech defense against cancel culture has real merit
“You know, I do think that the free speech angle of this sort of cancel culture debate Has got more merit than some people give it. You know, we can't be in society where if you don't like what someone says, you try and withdraw their right to say it.”