Mark Read: WPP deployed generative AI campaigns for Cadbury and Virgin
Mark Read · How to revive collaboration at work (with Mark Read) | Masters of Scale · Oct 6, 2023 · at 9:16
WPP CEO Mark Read provides examples of real-world generative AI ad campaigns created for Mondelez's Cadbury brand and Virgin Voyages.
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“You know, a great example is this work we did in India for Cadbury's, a Mondelez brand, where we took Shah Rukh Khan, you know, probably Bollywood's most famous actor. It enabled hundreds of thousands of small Indian businesses to use him in their commercials so that they could then send through WhatsApp. And Gen AI enabled us to, you know, manipulate his image and his voice, you know, with his permission, by the way, To create these ads, or we've done an ad for Virgin Cruises with Jennifer Lopez, hence the Gen AI that allow people to create their own personalized invitation to come on a Virgin voyage.”
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