Mark Read predicts computers could eventually fully automate ad campaign creation
Mark Read · How to revive collaboration at work (with Mark Read) | Masters of Scale · Oct 6, 2023 · at 8:35
WPP CEO Mark Read discusses the long-term horizon of artificial intelligence disruption across the advertising and marketing sector.
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“And then if you think further out in the future, you can see the potential for computers to totally automate the process. You're sitting in a client office and you want to launch a new ad for Dove, you know, reaching this audience over this period of time at this budget, press a button and it goes out. Now, I think it's some time before we get to that Place.”
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