Mail Order Catalog
topic on 1 show · 2 statements across 2 episodes
2 statements about Mail Order Catalog, every show
Leatherman received zero responses from 279 of 280 early catalog pitches
“So we found a list of 280 different mail order catalogs. We got zero responses from 279.”
The US Footwear Market Was $40 Billion Annually When Zappos Pitched
“One was that footwear at the time was a forty billion dollar a year industry in the US. Yeah. And I'm not into shoes at all, so that was News to me. And then the other interesting fact was that at the time, mail order catalogs, those paper catalogs, that was a…”