Leatherman received zero responses from 279 of 280 early catalog pitches
Tim Leatherman · Leatherman Tool Group: Tim Leatherman · Jan 31, 2022 · at 38:11
Tim Leatherman, co-founder of Leatherman Tool Group, explains the company's early attempts to secure initial orders for their multi-tool prototype.
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“So we found a list of 280 different mail order catalogs. We got zero responses from 279.”
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